YOUR PARTNER OF CHOICE FOR YOUR SYNTHETIC TURF PROJECTS
Vision, Mission, Corporate Values and Goals
VISION
At GTR Turf, our vision is focused on innovation to build next generation synthetic turf sport facilities that significantly improve the quality of play, performance and safety of athletes.
MISSION
Be the synthetic turf company that sets the standard of excellence in our industry by being creative, innovative and profitable, offering a unique experience and a range of high quality products to each client.
VALUES
- Ethics and Integrity
- Entrepreneurial, passionate and innovative spirit
- Discipline in reasoning, planning and execution
- Commitment to the success of our clients, our employees and our shareholders.
.jpg/:/cr=t:16.67%25,l:0%25,w:100%25,h:66.67%25/rs=w:1209,h:605,cg:true)
GOALS
Build next-generation synthetic turf sports facilities that are environmentally-friendly, healthier and safer that will improve the quality of play, performance and safety of athletes.
Embellish and increase the value of residential and commercial spaces with an ever greener turf than the neighbor's. GTR Turf is proud to be a family business, build up of his valuable employees, clients and shareholders.
Our Commitment
Passion and Love for our Work
Passion and Love for our Work
Passion and Love for our Work
Reliability and Proactivity
Passion and Love for our Work
Passion and Love for our Work
Confidence and Respect
Creativity and Innovation
Creativity and Innovation
Creativity and Innovation
Creativity and Innovation
Creativity and Innovation
The man behind GTR Turf
LUC ROCHON, FOUNDER AND CEO
Luc Rochon, native of Saint-Jérôme, is a born entrepreneur. Coming from a family of entrepreneurs, Luc started in the business sector at the age of 16. He was 25 when he purchased his first business.
Luc started in the synthetic grass sector as an installer for the Field Turf company.
In 1998, he participated in the FIFA World Cup in France. This experience gave him “the bug” of the synthetic grass industry.
He then worked with the two founders of Field Turf, Mr. John Gilman and Mr. Jean Prévost. As Mr. Gilman’s assistant for many years, he was one of the pioneers to use rubber granules as a filler material for synthetic grass fields.
2001, while installing a field in Léon, Guanajuato, Mexico, Luc fell in love for the second time. This time, a women won his heart. One year later, they got married.
“I met my wife thanks to synthetic grass. Life gave me the greatest gift of all” says Luc Rochon. Today, Luc has been married for 13 years and has 3 beautiful boys. Above all, Luc is a family man.
September 2004 marked a turning point in Luc’s career. Team Rochon Inc. was created. The company changed corporate name two times. Groupe Team Rochon succeeded Team Rochon which was finally replaced with the current company: GTR Turf. At the beginning, Team Rochon Inc. was only a sub-contractor for the installation of fields. Then, Groupe Team Rochon incorporated the sale of products into its business model. In 2010, Groupe Team Rochon started the move towards GTR Turf and partnered with Shaw Sports Turf. This partnership took the company to a higher level as it was granted Canadian market exclusivity for all Shaw Sports Turf products.
Luc is constantly facing major challenges. He achieved an amazing feat by installing 1 million square feet of synthetic grass in one month. During this period, six soccer and football fields were installed in Fairfax County, of which one was a US football field installed in 3 days with the help of 35 installers.
In 2011, GTR Turf took a substantial step by entering the US market. As a general contractor, Luc provides turn-key solutions to clients; GTR Turf builds the base and installs synthetic grass.
The GTR Turf & Shaw Sports Turf alliance allowed the company to achieve explosive growth by doubling its sales figure every year.
Some high profile projects were completed for the 2015 FIFA Women’s World Cup, the Pan-American Games, CFL, MLS and for prestigious educational institutions such as National Cathedral School, Collège Français and Académie Ste-Thérèse.
Luc has a very precise vision for the future of his company.
He wants to consolidate the Canadian market, open an office on the US West Coast and another one in Mexico.
He hopes to continue offering its customers innovative and high-quality products while being ecological.